situation is probably best summed up by the fact that the culinary highlight in the district is the KFC inRanaulThe main reason given for the lack of accommodation is that the average stay is only two days. Othersargue however that the reason that tourists do not stay longer is the lack of more high-end accommodationand restaurants. Tourism in the area is reasonably well developed and would definitely be able to sustainlonger visits to the area in terms of activities and events. As it is at the moment, most visitors come on a(long) daytrip from Kota Kinabalu where there are numerous hotels in all categories (including internationalchain hotels such as Hilton, Hyatt, Le Meredien and Shangri-La).The Sabah State Government has recognised the need for further development in the area. As part of theSDC (Sabah Development Corridor) they have made a large piece of land available for the development of ahigh-end hotel (4-star or 5-star) in the area. Your company, HDC (Hotel Development Company) has beenasked to put in a bid to build and manage the property. HDC is an established hotel operator with 38 hotelsin South East Asia, including a number of Mercure, Novotel, Best Western, Doubletree and Hilton hotels.The piece of land available is situated on the main road through the area and has great views of MountKinabalu on one side and the valley below on the other side.As the strategic advisor you have been asked to come up with a recommendation whether to develop a4-star or 5-star property. Due to the fact that the area is near a World Heritage site and due to buildingheight restrictions the total number of rooms for a 4-star hotel would be 300 rooms, whilst for a 5-starproperty the number of rooms would be 190.You are required to do the following:1. Identify at least THREE (3) strengths and weaknesses each and at least TWO (2) opportunities andthreats each for the proposed hotel/resort (Not for Mount Kinabalu as a touristattraction!) A World Heritage CaseMount Kinabalu was declared a World Heritage Site in the year 2000. It has long been popular withdomestic as well as foreign visitors. Tourists come to Mount Kinabalu not only to climb Mount Kinabalu(with 4,095 meters the highest mountain in South-East Asia), but also to visit the Poring Hot Springs andother local attractions and, specifically for the domestic visitors, to enjoy the temperate climate.Temperatures vary from 15 to 24 degrees at the park's headquarters at 1,563 meters.The number of both domestic and international visitor arrivals to Sabah has been rising steadily over thelast years (refer to table 1). As one of the main attractions in Sabah, Mount Kinabalu receives an increasingnumber of tourists.Table 1: Visitor Arrivals to SabahYearInternational ArrivalsDomestic ArrivalsTotal Arrivals| 20181,316,5672,517,8463,834,41320171,235,1782,449,5563,684,73420161,128,7762,299,1323,427,9082015978,4262,197,8003,176,226Source: Sabah Tourism BoardIt is therefore somewhat surprising that the accommodation and restaurant scene does not reflect the factthat Mount Kinabalu is a World Heritage site. The accommodation can mainly be found in and aroundKundasang which lies 8 kilometres from the main entrance to the National Park. The only other significantdevelopment in the area is Ranau which is a further 16 kilometres away from Kundasang.The accommodation in and around Mount Kinabalu consists mainly of guesthouses, small resorts, lodgesand retreats. The only "official" hotel is the Perkasa Hotel Mt Kinabalu (which is an old 3-star and rathertired-looking hotel with very low review scores).As for the restaurants, the situation is even more desperate. There are no significant restaurants inKundasang and even the above mentioned hotel and resort does not boast a restaurant to speak of. The

Question

situation is probably best summed up by the fact that the culinary highlight in the district is the KFC inRanaulThe main reason given for the lack of accommodation is that the average stay is only two days. Othersargue however that the reason that tourists do not stay longer is the lack of more high-end accommodationand restaurants. Tourism in the area is reasonably well developed and would definitely be able to sustainlonger visits to the area in terms of activities and events. As it is at the moment, most visitors come on a(long) daytrip from Kota Kinabalu where there are numerous hotels in all categories (including internationalchain hotels such as Hilton, Hyatt, Le Meredien and Shangri-La).The Sabah State Government has recognised the need for further development in the area. As part of theSDC (Sabah Development Corridor) they have made a large piece of land available for the development of ahigh-end hotel (4-star or 5-star) in the area. Your company, HDC (Hotel Development Company) has beenasked to put in a bid to build and manage the property. HDC is an established hotel operator with 38 hotelsin South East Asia, including a number of Mercure, Novotel, Best Western, Doubletree and Hilton hotels.The piece of land available is situated on the main road through the area and has great views of MountKinabalu on one side and the valley below on the other side.As the strategic advisor you have been asked to come up with a recommendation whether to develop a4-star or 5-star property. Due to the fact that the area is near a World Heritage site and due to buildingheight restrictions the total number of rooms for a 4-star hotel would be 300 rooms, whilst for a 5-starproperty the number of rooms would be 190.You are required to do the following:1. Identify at least THREE (3) strengths and weaknesses each and at least TWO (2) opportunities andthreats each for the proposed hotel/resort (Not for Mount Kinabalu as a touristattraction!) A World Heritage CaseMount Kinabalu was declared a World Heritage Site in the year 2000. It has long been popular withdomestic as well as foreign visitors. Tourists come to Mount Kinabalu not only to climb Mount Kinabalu(with 4,095 meters the highest mountain in South-East Asia), but also to visit the Poring Hot Springs andother local attractions and, specifically for the domestic visitors, to enjoy the temperate climate.Temperatures vary from 15 to 24 degrees at the park's headquarters at 1,563 meters.The number of both domestic and international visitor arrivals to Sabah has been rising steadily over thelast years (refer to table 1). As one of the main attractions in Sabah, Mount Kinabalu receives an increasingnumber of tourists.Table 1: Visitor Arrivals to SabahYearInternational ArrivalsDomestic ArrivalsTotal Arrivals| 20181,316,5672,517,8463,834,41320171,235,1782,449,5563,684,73420161,128,7762,299,1323,427,9082015978,4262,197,8003,176,226Source: Sabah Tourism BoardIt is therefore somewhat surprising that the accommodation and restaurant scene does not reflect the factthat Mount Kinabalu is a World Heritage site. The accommodation can mainly be found in and aroundKundasang which lies 8 kilometres from the main entrance to the National Park. The only other significantdevelopment in the area is Ranau which is a further 16 kilometres away from Kundasang.The accommodation in and around Mount Kinabalu consists mainly of guesthouses, small resorts, lodgesand retreats. The only &#34;official&#34; hotel is the Perkasa Hotel Mt Kinabalu (which is an old 3-star and rathertired-looking hotel with very low review scores).As for the restaurants, the situation is even more desperate. There are no significant restaurants inKundasang and even the above mentioned hotel and resort does not boast a restaurant to speak of. The

Accepted Answer

Hospitality Management
This type of management is an industry that joins eateries, hotels, clubs,…