Answered: Simmons prefers to do things the way…

Simmons prefers to do things the way they have been done in the past and is very suspicious of new ideas. Jeanne is most likely in the _______ group.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Jeanne Simmons prefers to do things the way they have been done in the past and is very suspicious of new ideas. Jeanne is most likely in the _______ group.

Jeanne Simmons prefers to do things the way they have been done in the past and is very suspicious of new ideas. Jeanne is most likely in the
Multiple Choice
innovator
early adopter
laggard
late majority
opinion leader
group.

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