Should advertisers worry about people with digital video recorders (DVRs) fast-forwarding through their TV commercials? Recent studies by MillwardBrown and Innerscope Research indicate that when people are fast-forwarding through commercials they are actually still quite engaged and paying attention to the screen to see when the commercials end and when the show they were watching starts again. If a commercial goes by that the viewer has seen before, the impact of the commercial may be equivalent to viewing the commercial at normal speed. One study of DVR viewing behavior is described in the article "Engaging at Any Speed? Commercials Put to the Test."† For each person in a sample of adults, physical responses (such as respiratory rate and heart rate) were recorded while watching commercials at normal speed and while watching commercials at fast-forward speed. These responses were used to calculate an engagement score. Engagement scores ranged from 0 to 100 (higher values indicate greater engagement). The researchers concluded that the mean engagement score for people watching at regular speed was 66, and for people watching at fast-forward speed it was 68. Is the described inference one that resulted from estimation or one that resulted from hypothesis testing?
Should advertisers worry about people with digital video recorders (DVRs) fast-forwarding through their TV commercials? Recent studies by MillwardBrown and Innerscope Research indicate that when people are fast-forwarding through commercials they are actually still quite engaged and paying attention to the screen to see when the commercials end and when the show they were watching starts again. If a commercial goes by that the viewer has seen before, the impact of the commercial may be equivalent to viewing the commercial at normal speed. One study of DVR viewing behavior is described in the article "Engaging at Any Speed? Commercials Put to the Test."† For each person in a sample of adults, physical responses (such as respiratory rate and heart rate) were recorded while watching commercials at normal speed and while watching commercials at fast-forward speed. These responses were used to calculate an engagement score. Engagement scores ranged from 0 to 100 (higher values indicate greater engagement). The researchers concluded that the mean engagement score for people watching at regular speed was 66, and for people watching at fast-forward speed it was 68. Is the described inference one that resulted from estimation or one that resulted from hypothesis testing?
Calculus For The Life Sciences
2nd Edition
ISBN:9780321964038
Author:GREENWELL, Raymond N., RITCHEY, Nathan P., Lial, Margaret L.
Publisher:GREENWELL, Raymond N., RITCHEY, Nathan P., Lial, Margaret L.
Chapter1: Functions
Section1.EA: Extended Application Using Extrapolation To Predict Life Expectancy
Problem 8EA
Related questions
Question
Should advertisers worry about people with digital video recorders (DVRs) fast-forwarding through their TV commercials? Recent studies by MillwardBrown and Innerscope Research indicate that when people are fast-forwarding through commercials they are actually still quite engaged and paying attention to the screen to see when the commercials end and when the show they were watching starts again. If a commercial goes by that the viewer has seen before, the impact of the commercial may be equivalent to viewing the commercial at normal speed. One study of DVR viewing behavior is described in the article "Engaging at Any Speed? Commercials Put to the Test."† For each person in a sample of adults, physical responses (such as respiratory rate and heart rate) were recorded while watching commercials at normal speed and while watching commercials at fast-forward speed. These responses were used to calculate an engagement score. Engagement scores ranged from 0 to 100 (higher values indicate greater engagement). The researchers concluded that the mean engagement score for people watching at regular speed was 66, and for people watching at fast-forward speed it was 68. Is the described inference one that resulted from estimation or one that resulted from hypothesis testing?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, statistics and related others by exploring similar questions and additional content below.Recommended textbooks for you
Calculus For The Life Sciences
Calculus
ISBN:
9780321964038
Author:
GREENWELL, Raymond N., RITCHEY, Nathan P., Lial, Margaret L.
Publisher:
Pearson Addison Wesley,
Linear Algebra: A Modern Introduction
Algebra
ISBN:
9781285463247
Author:
David Poole
Publisher:
Cengage Learning
Glencoe Algebra 1, Student Edition, 9780079039897…
Algebra
ISBN:
9780079039897
Author:
Carter
Publisher:
McGraw Hill
Calculus For The Life Sciences
Calculus
ISBN:
9780321964038
Author:
GREENWELL, Raymond N., RITCHEY, Nathan P., Lial, Margaret L.
Publisher:
Pearson Addison Wesley,
Linear Algebra: A Modern Introduction
Algebra
ISBN:
9781285463247
Author:
David Poole
Publisher:
Cengage Learning
Glencoe Algebra 1, Student Edition, 9780079039897…
Algebra
ISBN:
9780079039897
Author:
Carter
Publisher:
McGraw Hill
Big Ideas Math A Bridge To Success Algebra 1: Stu…
Algebra
ISBN:
9781680331141
Author:
HOUGHTON MIFFLIN HARCOURT
Publisher:
Houghton Mifflin Harcourt