Select the promotional approach appropriate to a product’s target audience, life-cycle stage, and characteristics, as well as stages of the buying decision and channel strategies
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Select the promotional
approach appropriate
to a product’s target
audience, life-cycle
stage, and
characteristics, as well
as stages of the buying
decision and channel
strategies
Step by step
Solved in 2 steps
- What is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.Identify the promotional tool of Marketing mix which plays a persuasive , service and informative role and thereby link a business firm to its customers .Create a simple marketing plan and budget for the launch an events and promotion company