Q: What is phishing, and how does it affect Internet marketing?
A: Features of Internet marketing: 1.Personalization: The Internet enables low-cost, targeted…
Q: NOT PROFITABLE IN THE LONG TERM organizations will prefer not to have longterm relationships with…
A: Customers are one of the most important priorities of an organization. Serving, providing them with…
Q: . Outline different aspects to be considered when critical capacity decisions are made.
A: When considering capacity planning within a company, these key aspects should be considered-
Q: Why does top management need to be strongly committed to TQMprograms?
A: The commitment of top management is regarded as critical to management initiatives. However, the…
Q: Outstanding Customer service is the hallmark of cruising. A fifteen-day vacation on a cruise ship is…
A: Norwegian Cruise lines is a ship that has the responsibility of providing high quality service to…
Q: Name and describe the four sales compensation elements. What are the various compensation…
A: Every company is formed by people and interacts with people as well. Therefore employees become the…
Q: Discuss the factors that affect the level of ethical behavior in organizations.
A: Every company wants to sustain for as long as possible. This requires a to have trust of all the…
Q: Summarise how each of the micro-environment factors may directly drive the content and servic
A: The micro-Environment factors may directly drive the content and services of a website, the factors…
Q: Describe the advantages and disadvantages of operating a small business.
A: Small businesses helps the citizens to sustain themselves. Government helps these businesses in…
Q: How do a strategic plan, a tactical plan, and anoperational plan differ? What do they all have…
A: There are three types of plans that a manager will use to pursue company goals: operational,…
Q: you think Dunkin’ Brands should let local operators make their own decisions regarding flavors for…
A: A multinational company has to adapt to lots of environmental changes. These changes must be…
Q: Do you agree with Graeter’s decision to stop franchising?Explain your answer.
A: Franchise is the licence agreement given to the local business owner by the parent company allowing…
Q: what is the importance of marketing mix in the development of marketing strategy? (give atleast 5)
A: Marketing mix is the combination of elements that company make use for getting desired position in…
Q: Describe the following terms/concepts. 1. Market segmentation 2. Income segmentation
A: 1. Market segmentation : market segmentation refers to the activity or process of dividing the large…
Q: Make a Value Proposition Canvas using a product of Bag made out of recyable material "Recycled Bag"
A: Value Proposition - It is a promise of the value that a company or business offers to customers or…
Q: Explain the marketing process (product - price - placement - promotion) in your own words
A: A firm' marketing strategy may be characterized as a sequence of strategies and activities…
Q: Measureable Business Values, EXCEPT a.Improve employee experience b.Reduce human capital costs…
A: Measurable Business Value measures a project’s success or failure in terms of the project's desired…
Q: Marketing isn’t limited to goods. Anything can be marketed – ideas, people, places and so on. Are…
A: Marketing is the tool used by business operations to communicate their output to end-users, which…
Q: Consumers will probably pay in large part for cleaning up our environment through increased taxes or…
A: The given statement is true, the reason behind its correctness is explained below:
Q: Give an example of an organization’s promotional strategy and how it gets consumers to select it,…
A: Promotional strategy is a type of strategy in which the company aims to create a buzz about their…
Q: Instruction: Please explain and give example/s.
A: Customer relations may appear to be nothing more than your company's interaction with its customers…
Q: The Lilly Pulitzer brand of brightly colored dresses and resort themed designer items is the uniform…
A: When any product is very popular among the customer base it often sale out easily and the market…
Q: What kinds of factors encourage certain people to start new businesses?
A: The term "business" has two distinct meanings. The first type of entity operates for commercial,…
Q: Explain the complexities involved with product warranties. Please be sure to address all forms and…
A: Product warranty is a promise of quality and performance of the product by the organization. Product…
Q: Explain and give an example of how advertising can present ethical questions.
A: Advertising is the core aspect that focuses on achieving brand awareness. Every year, organisations…
Q: . How would some describe Blue’s position in the market? A. Ivory Soap of Detergents B. The best…
A: Marketing is the fulfillment of the needs of consumers through the right product and right price,…
Q: Identify and give examples to illustrate the following aspects of customer relationship management…
A: Customer relationship management (CRM) is the process through which a company or other organisation…
Q: Can you please make a catchy name/s for it?
A: Naming a business requires careful thought and deliberation. The name should be such that it…
Q: What do you think is the role of an accountant in coming up with promotional efforts and tools by…
A: Marketing and accounting teams appear to represent two seemingly opposing sides of a business, but…
Q: Discuss the factors that led to the consumer movement and list some of its results.
A: All business activities revolve around the consumer. In today's world, the consumer is the market's…
Q: product and pricing strategy that Microsoft uses and compare it to that of there biggest competitor
A: Pricing strategy is a kind of strategy which company uses in order to set the price of its product…
Q: Analyze the growth of franchising and its advantages and disadvantages.
A: Franchising is a market entry strategy in which the franchisee makes use of the franchisor's…
Q: Once the leader in discount retailing, Kmart long ago took a back seat to Walmart, Target, and…
A: Marketers should focus on and influence the core values and beliefs of their target customers since…
Q: First Flavor is a start-up company with a unique product. It manufactures great-tasting edible film…
A: Every company will create value for the customers when will try to innovate by using different…
Q: Monster.com is one of the most visited employment sites in the United States and one of the largest…
A: Global marketing helps domestic companies as well as people to get access to the international…
Q: untered by SMEs when using social m
A: Features of social media: 1.Members of these sites are not required to own a web server. Free space…
Q: How can stone jewelry be related to latent motives to promote it and increase engagement?
A: Latent motives are the undisclosed motive that a consumer has, it includes having an expensive…
Q: What are the major causes of small-business failure? Do these causes also apply to larger…
A: Every entrepreneur has a common motive in his mind of earning profit. But it is a difficult task to…
Q: . _______ During college, Elyssa Wood earned extra money by using her culinary skills to cater…
A: A sole proprietorship is an independent business with just one proprietor who is responsible for…
Q: Considering a used car market seller 10,000 2000 buyer 12,000 1000 A Good Car A lemon 1. Under…
A: The above question gives an explanation idea about the expectations of the prices between buyers and…
Q: What happens when a firm makes a decision to grow from within?
A: A firm is a for-profit business entity that provides professional services to its customers, such as…
Q: summarizes the differences between firms that embrace transactional marketing and those that choose…
A: Transactional marketing focuses on making the sale, rather than forming a relationship with the…
Q: Knowing that Graeter’s competes with multinational corporations as well as small businesses, would…
A: Graeter is a food and beverage company that is located in United States of America. They specialize…
Q: What are three particular activities that an organization can take to overcome consumer distrust?
A: The core of every buyer-seller partnership is trust. When a consumer hands over their money, they…
Q: Explain the key differences between a conventional marketing channel and a vertical marketing…
A: The process of converting raw materials into consumer goods and putting the finished commodities on…
Q: Question: Read the below paragraph and write a review beyond agreeing or disagreeing with the…
A: Marketing is about being able to identify and satisfy customer need gaps better than the…
Q: Identify the steps a business must take to implement a program of social responsibility
A: Social Responsibility refers to the commitment to contributing to the development of society. All…
Q: Comment on the ethics behind the practice known as greenwashing. Please do fast ASAP fast
A: Greenwashing is a marketing concept used by companies to communicate a false impression or provide a…
Q: During the last year, ABC Company and XYZ Company have been battling each other for market share in…
A: Business expansion and growth are significant for the survival of operations and activities. Today,…
Q: _______ The ability to combine skills and knowledge is an advantage of a a. partnership. b. sole…
A: New knowledge and skills are often combined by the entrepreneurs as they engage their efforts and…
Step by step
Solved in 2 steps
- Based on our discussion of Defining an Idea as a Business, which of the following is the most effective description of a 7. new business idea? a) b) c) d) e) To sell athletic wear for women that is fashionable yet durable To buy athletic wear for women that is fashionable yet durable To design athletic wear for women that is fashionable yet durable To design durable athletic wear for women that allows women to exercise faster To design fashionable athletic wear for women that is durableEnterprise systems play a vital role in supporting all organization stakeholders therefore it will be good idea to partially involve employees when developing the enterprise systems project. Select one: a. False b. TrueWhich of the following statements 0/3 about the sources of product knowledge is true? * A salesperson cannot understand the product until he or she has spent time on the manufacturing line producing it. The best source of information on the product is the director of sales. Company product literature is of less value to salespeople than it is to customers. Spending time using the product can O give a salesperson in-depth knowledge of its features.
- Which of the following statements about corporate purpose is not true? -In an extensive survey of CEOs 95% percent of respondents cited the core problem they endeavor to solve -In their corporate literature firms need to identify the primary beneficiaries of the organization's work -Companies needs to ensure the purpose statement is balanced -Developing a powerful purpose statement establishes what is unique and non-replicable about a company and provides competitive advantage - b and "d"2. True or False.Read the following statements carefully. On the space provided, write TRUE if the statement is corrected FALSE if otherwise.______1. A high quality, a top-performing product sold at a reasonable price at convenient and accessible places backed up by intensive promotion sell marketing success.______2. Marketing Concept holds that achieving the goals of an organization depends on knowing the needs and wants of the target market and delivering the desired satisfaction more effectively and efficiently than others.______3. Total quality management (TQM) programs pertain to the continuous improvement of company products, services, and market processes.______4. The size of the market is measured by the number of people who exhibit the need, have the resources to engage in an exchange, and are willing to offer these resources in exchange for what they want.______5. Marketing management is also called demand management.CHOOSE THE CORRECT ANSWER, NO FURTHER EXPLANATION IS NEEDED 1. In the process of the creation of a startup project, validation means that: A)You have to ask questions about your hypothesis and look for people you assume to have problems your solution can address B)You have to analyse all the processes underlying your startup C) You have to predict how your stakeholders will react to your advertising 2. The principles of a business are: A)The driving forces that make it successful B)The basic hypothesis to be tested C)The goals that need to be reached
- Test I. TRUE or FALSE Instruction: In the statements below, write TRUE if it is correct or FALSE if the statement is incorrect. _1. Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. 2. The management report is a means of communicating essential information from low to high levels of management. _3. Management reporting consists of facts and significant data presented through written, oral and visual tools 4. Management reporting provides an insight about the departmental weakness through financial and non- financial data of a specified period. 5. The balance sheet convert large data into a simplified form for comparison purposes. _6. Different types of financial ratios are used for further analysis and representation of data. _7. Comprehensive reports are easy to understand, analyze and visually attractive. _8. Tables are reports prepared in a tabular form, indicating the present and planned performance of…21. The _____ plan is a tool that allows business ideas to be communicated in order to make them known in detail and manage their growth in some areas of opportunity. Select one: a.business b.marketing c.media d.communicationAnswer the following fill in the blanks type of questions using the word bank supplied: 1. ________ is an abstraction of reality; a simplification of something. 2. ________ is how effectively an organization meets the wants and needs of customers relative to others that offer similar goods or services. 3. ________ is a statement about the future value of a variable of interest. 4. ________ is the reason for an organization’s existence. model forecast productivity strategy misssion time‑series system competitiveness
- A(n). is a favorable set of circumstances that creates a need for a new product, service, or business. Select one: a. reрort b. opportunity c. business d. ideaConsider you own a business that provides professional feedback to another organization for a specific fee. A long established manufacturing firm approaches your company to get a paid advice, since their products are now facing discontinuance. The initial analysis by your team on thecompany provides the failure to innovate over time periods. a. Explain a minimum of five reasons why large manufacturing firms faces difficulty in product innovation. b. The manufacturing firm has asked your company to prepare a presentation to the top management suggesting methods in which the products can be innovative. Prepare a detailed report that explains the points you would cover in your presentation.Which of the following statements is INCORRECT? a. Strategy innovation is a process of applying innovative thinking to the entire business model of a company, not just to its products or inventions. b. Innovation is just about opening up new markets. c. Strategy innovation is shifting a corporation’s business strategy in order to create new value for both the customer and the corporation. d. Strategy innovation involves changing the rules of how customers receive value and having a business model that delivers that value better than the competition. Which of the following statements are correct? I. In order for intellectual property to be properly managed and used to create a competitive advantage, top level management must be involved. II. The use of patents to enjoy a short-term technological lead is the best-known way to create competitive advantage with IP rights. III. Patents do not expire after application. IV. IPRs help to protect brand names. a.…