Required videos to watch: ● What is market segmentation and why is it important? ● How to do market segmentation? Come up with different customer segments for your startup. You may use any (or a combination) of the following types of customer/market segmentation best suited for your startup idea: ● Demographic ● Psychographic & lifestyle ● Behavioral ● Geographic ● Firmographic

Required videos to watch: ● What is market segmentation and why is it important? ● How to do market segmentation? Come up with different customer segments for your startup. You may use any (or a combination) of the following types of customer/market segmentation best suited for your startup idea: ● Demographic ● Psychographic & lifestyle ● Behavioral ● Geographic ● Firmographic

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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