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QUESTIONS Which of the four strategic options suggested would be the most effective in competing in this market? For the strategy that you selected in Q1, develop an appropriate marketing mix (for example, what products should they offer, at what quality, with what ingredient choices, and so on). You should either use the 4Ps or the 7Ps, whichever one you believe is more suitable. (Ensure that your marketing mix will effectively deliver proposed strategy). Do you think this new pizza chain, will come out successful? Why? 1. 2. 3. 6.

QUESTIONS Which of the four strategic options suggested would be the most effective in competing in this market? For the strategy that you selected in Q1, develop an appropriate marketing mix (for example, what products should they offer, at what quality, with what ingredient choices, and so on). You should either use the 4Ps or the 7Ps, whichever one you believe is more suitable. (Ensure that your marketing mix will effectively deliver proposed strategy). Do you think this new pizza chain, will come out successful? Why? 1. 2. 3. 6.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please help me with this. Please read the situations first and please answer the QUESTIONS on the left and base your answers on the situations you have read. Again, please help me.
In this exercise you are required to select the most appropriate marketing strategy (from a list of four presented) and then develop a suitable marketing mix to implement the strategy. This activity is focused on the strategy and marketing mix for a proposed new chain of Italian and pizza restaurants. The four possible strategies currently being considered by the firm's investors are listed below. Possible Strategy A Offer a unique range of high quality pizzas Use unusual ingredients (with choices such as oysters, kangaroo, avocado) Create innovative and unique pizza tastes Set new standards for pizza restaurants : : Possible Strategy B Create a fun and exciting dining experience : The restaurant should look and feel like a café in Italy - 8 - Employ fun, outgoing and energetic staff Probably have a large outdoor dining area as well Possible Strategy C Offer a very convenient service Aim to become the "McDonald's" of pizza by offering very fast service (pizzas Mainly take-away and delivery options ready in 5 minutes and home-delivered inside 20 minutes) Possible Strategy D Become the discounters of pizza Focus on operating a very lean and efficient business and compete mainly on price and always undercut the competition Have a value' based positioning focus Source: https://www.business.qld.gov.au/running-business/marketing- sales/marketing-promotion/marketing-basics/seven-ps-marketing QUESTIONS
Transcribed Image Text:In this exercise you are required to select the most appropriate marketing strategy (from a list of four presented) and then develop a suitable marketing mix to implement the strategy. This activity is focused on the strategy and marketing mix for a proposed new chain of Italian and pizza restaurants. The four possible strategies currently being considered by the firm's investors are listed below. Possible Strategy A Offer a unique range of high quality pizzas Use unusual ingredients (with choices such as oysters, kangaroo, avocado) Create innovative and unique pizza tastes Set new standards for pizza restaurants : : Possible Strategy B Create a fun and exciting dining experience : The restaurant should look and feel like a café in Italy - 8 - Employ fun, outgoing and energetic staff Probably have a large outdoor dining area as well Possible Strategy C Offer a very convenient service Aim to become the "McDonald's" of pizza by offering very fast service (pizzas Mainly take-away and delivery options ready in 5 minutes and home-delivered inside 20 minutes) Possible Strategy D Become the discounters of pizza Focus on operating a very lean and efficient business and compete mainly on price and always undercut the competition Have a value' based positioning focus Source: https://www.business.qld.gov.au/running-business/marketing- sales/marketing-promotion/marketing-basics/seven-ps-marketing QUESTIONS
QUESTIONS Which of the four strategic options suggested would be the most effective in competing in this market? For the strategy that you selected in Q1, develop an appropriate marketing mix (for example, what products should they offer, at what quality, with what ingredient choices, and so on). You should either use the 4Ps or the 7Ps, whichever one you believe is more suitable. (Ensure that your marketing mix will effectively deliver proposed strategy). Do you think this new pizza chain, will come out successful? Why? 1. 2. 3.
Transcribed Image Text:QUESTIONS Which of the four strategic options suggested would be the most effective in competing in this market? For the strategy that you selected in Q1, develop an appropriate marketing mix (for example, what products should they offer, at what quality, with what ingredient choices, and so on). You should either use the 4Ps or the 7Ps, whichever one you believe is more suitable. (Ensure that your marketing mix will effectively deliver proposed strategy). Do you think this new pizza chain, will come out successful? Why? 1. 2. 3.
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