Question: Read the following study summary and answer the questions. A researcher wants to investigate the factors that affect the adoption of social marketing tools by SMES in Jordan. Accordingly, the researcher identified three factors that were extracted from the theoretical literature, namely the economic environment, competitive environment, and the technological environment. The researcher has developed a questionnaire for the purposes of collecting data from a sample of managers in those companies. He also made several assumptions to measure the impact of these factors on the adoption of social marketing tools. Depending on the situation above, indicate the steps necessary to carry out this research, using the main points below. 1. Suggest an appropriate title for this study.
Question: Read the following study summary and answer the questions. A researcher wants to investigate the factors that affect the adoption of social marketing tools by SMES in Jordan. Accordingly, the researcher identified three factors that were extracted from the theoretical literature, namely the economic environment, competitive environment, and the technological environment. The researcher has developed a questionnaire for the purposes of collecting data from a sample of managers in those companies. He also made several assumptions to measure the impact of these factors on the adoption of social marketing tools. Depending on the situation above, indicate the steps necessary to carry out this research, using the main points below. 1. Suggest an appropriate title for this study.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Transcribed Image Text:Question: Read the following study summary and answer the
questions.
A researcher wants to investigate the factors that affect the
adoption of social marketing tools by SMES in Jordan.
Accordingly, the researcher identified three factors that were
extracted from the theoretical literature, namely the economic
environment, competitive environment, and the technological
environment. The researcher has developed a questionnaire for
the purposes of collecting data from a sample of managers in
those companies. He also made several assumptions to measure
the impact of these factors on the adoption of social marketing
tools. Depending on the situation above, indicate the steps
necessary to carry out this research, using the main points
below.
1. Suggest an appropriate title for this study.
2. Formulate the study problem
3. What is the main study question?
4. Identify three to five objectives for this study.
5. Suggest the study hypotheses.
6. Illustrate (using drawing) the conceptual model (Independent
and dependent variables).
7. Identify the study population / study sample and the
appropriate sampling method to serve the purposes of the
empirical study.
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