Question 4 You are selling two goods, 1 and 2, in a market consisting of three consumers with the following reservation prices: Reservation Price (Rands) Consumer Good 1 Good 2 Abby 40 120 Bella 80 80 Carla 120 40 The unit cost of each product is R50. 4.1 Compute the optimal prices and profits for each of the following scenarios: (a) the goods are sold separately (b) pure bundling (c) mixed bundling. 4.2 Which strategy would be most profitable? Explain why.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter7: Nonlinear Optimization Models
Section: Chapter Questions
Problem 56P
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Question 4
You are selling two goods, 1 and 2, in a market consisting of three consumers with the
following reservation prices:
Reservation Price (Rands)
Consumer
Good 1
Good 2
Abby
40
120
Bella
80
80
Carla
120
40
The unit cost of each product is R50.
4.1
Compute the optimal prices and profits for each of the following scenarios:
(a) the goods are sold separately
(b) pure bundling
(c) mixed bundling.
4.2
Which strategy would be most profitable? Explain why.
Transcribed Image Text:Question 4 You are selling two goods, 1 and 2, in a market consisting of three consumers with the following reservation prices: Reservation Price (Rands) Consumer Good 1 Good 2 Abby 40 120 Bella 80 80 Carla 120 40 The unit cost of each product is R50. 4.1 Compute the optimal prices and profits for each of the following scenarios: (a) the goods are sold separately (b) pure bundling (c) mixed bundling. 4.2 Which strategy would be most profitable? Explain why.
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