QUESTION 2The fashion industry is highly competitive in the market. EVERYDAY, the local fashioncompany that focuses on women office wear is interested to go global. However, the globalmarketing environment have both advantage and disadvantage for the company to go global.REQUIRED:a) Discuss FIVE (5) driving factors of international marketingb) Discuss FIVE (5) restraining factors that affect the EVERYDAY global marketing strategy

The fashion industry is one of the most competitive sectors in the globalized world of the…

Answered: QUESTION 2 The fashion industry is…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Choose the most accurate definition of the "Political Environment" in which International Marketing needs to operate: Question 15 options: a) Country's or region's ability to produce a product at lower cost in terms of real resources than another country. b) Political Environment consists of any national or international political factors (that is, factors derived from government sector) that can affect operations of a business in any foreign market. c) Nation's right to govern itself without outside interference. d) Possibility that actions or policies by a government may adversely affect Firm's operations and profits.
Q. No. 4. International Marketing is not as easy as domestic marketing” throw light on the statement with respect to the challenges faced in international marketing.
1. Explain market entry modes 2. Explain International Strategic Management 3. What is International marketing? Under the 1. question: include difference between franchising and licensing. 2. question: strategic planning, formation, implementation, development, subsidies, competitive advantage, multidomestic, international, global, transational model. Question 3: Standardization vs differenciation, assesing market environment (4 P's), politic legal economic cultural competitive conditions
MARKETING IN UNITED ARAB EMIRATES (UAE) Many marketers think that marketing to UAE women is a very difficult task. Women in Saudi remain behind the purdah and it is difficult to talk to them. Saudi Arabia is one of the largest markets in west Asia and is a homogenous society. There exists a wrong notion among some marketers that Saudi women are passive consumers. Many Saudi women are often highly educated. About 3 80,000 women work in Saudi Arabia and the number of female students in the colleges is set to rise about 175,000 in the next few years. Most women work in the traditional fields of health and education. Some are even employed in retailing, designing, publishing and manufacturing. They are exploring ways to sell products to Saudi women since Saudi Arabia is considered a young market. Shopping malls are an utter flop as women find these out-of town malls inconvenient. Multi-National Companies (MNCs) have realized that Saudi women are brand conscious and make the buying…
a) Explain shortly the steps to avoid self reference criterion.b) Define the terms-Embargoes and Antidumping as non tariff barriers.c) How can you become globally aware in international marketing?
Critically evaluate one suitable foreign market for William Blair Company and identify challenges and opportunities for entering it. Using relevant examples provide recommendations on how the 7P's of the marketing mix could be used to organize the new market entry. Company Details: William Blair (An independent investment bank and financial services company)
Give typing answer with explanation and conclusion How can Canada’s hospitality and tourism sectors gain consumer trust by using the industry in brand imagery reflecting the Canadian value exchange system? How do we move the public forward to trust travelling in Canadian Global Spheres, considering the 6 Elements of Hospitality Law: 1. Offer 2. Acceptance 3. Consideration 4. Intention to Create a Legal Relationship 5. Capacity of the Parties Involved 6. Legality Process
V1 Target market what is the income for the people to get a car Range rover? and what is the gender? the location; what country's a company for the car range rovers they targeted and why?
question _ How does the promotion mix change for businesses targeting international markets and what are the key considerations?
4. List five examples of information that International Marketing Team seeks to find in the Balance of Payments accounts.
QUESTION 4 a) b) Explain the five (5) modes of entry into a foreign market. Discuss the three (3) basic decisions a firm needs to justify when entering a foreign market.
Positioning strategy of Nike ( Explain the positioning strategy you recommend using in 15 sentences)

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