Question 2 e Paperbacks R Us is an innovative paperback book printer. It provides a range of 'disposable' paperbacks which are ideal for reading in the bath, bed or other relaxed location without the worries about damaging a more expensive book or electronic book. This is a competitive market where just a slight amount of over pricing results in titles not achieving a breakeven level of production, hence the interest of the CEO in applying target costing to help in dealing with the latest book 'Back to the Past'. - The Marketing Director estimates that the book should sell for £5.00 per copy. The Financial Controller requires a margin of 10% on the Selling Price. e The company has estimated the following costs related to producing the latest book: Pages in each book: 250 pages Size of the print run: 10,000 books e Direct Labour: 5 minutes per book – this is for binding/handling e Direct Labour: £30 per hour – this is for binding/handling e Paper costs: £5 per 1000 pages e Binding materials: £20 per 1000 books e Printing inks: £35 per 100 books e All overheads: £12 per Direct Labour hour e Required: e a) Define what Target Costing is and how it is measured.

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter11: Differential Analysis And Product Pricing
Section: Chapter Questions
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Question 2 e
Paperbacks R Us is an innovative paperback book printer. It provides a range of
'disposable' paperbacks which are ideal for reading in the bath, bed or other relaxed
location without the worries about damaging a more expensive book or electronic book.
This is a competitive market where just a slight amount of over pricing results in titles
not achieving a breakeven level of production, hence the interest of the CEO in
applying target costing to help in dealing with the latest book 'Back to the Past'. e
The Marketing Director estimates that the book should sell for £5.00 per copy. The
Financial Controller requires a margin of 10% on the Selling Price. e
The company has estimated the following costs related to producing the latest book:
Pages in each book: 250 pages e
Size of the print run: 10,000 books -
Direct Labour: 5 minutes per book – this is for binding/handling e
Direct Labour: £30 per hour – this is for binding/handling e
Paper costs: £5 per 1000 pages e
Binding materials: £20 per 1000 books e
Printing inks: £35 per 100 books -
All overheads: £12 per Direct Labour hour e
Required: -
a)
Define what Target Costing is and how it is measured.
Transcribed Image Text:Question 2 e Paperbacks R Us is an innovative paperback book printer. It provides a range of 'disposable' paperbacks which are ideal for reading in the bath, bed or other relaxed location without the worries about damaging a more expensive book or electronic book. This is a competitive market where just a slight amount of over pricing results in titles not achieving a breakeven level of production, hence the interest of the CEO in applying target costing to help in dealing with the latest book 'Back to the Past'. e The Marketing Director estimates that the book should sell for £5.00 per copy. The Financial Controller requires a margin of 10% on the Selling Price. e The company has estimated the following costs related to producing the latest book: Pages in each book: 250 pages e Size of the print run: 10,000 books - Direct Labour: 5 minutes per book – this is for binding/handling e Direct Labour: £30 per hour – this is for binding/handling e Paper costs: £5 per 1000 pages e Binding materials: £20 per 1000 books e Printing inks: £35 per 100 books - All overheads: £12 per Direct Labour hour e Required: - a) Define what Target Costing is and how it is measured.
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