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QUESTION 1 Ashby Associates is an architectural fim located in Barbados that has been in practice only a few years. The market for architectural services is very competitive. To compete successfully, Ashby must deliver quality services at a low cost. Ashby presents the following data for 2018 and 2019. 2018 40 2019 30 1. Number of jobs billed 2. Selling price per job 3. Architect labour hours Cost per architect labour hour 5. Architect/software support capacity (mumber of jobs the firm cando) 6. Total cost of software-inplementation support 7. Software-inplementation support-capacity cost per job (row 6 Tow 5) $32,000 24,000 $30,000 27,000 4. $35 $36 60 $180,000 $3,000 60 $168,000 $2,800 Architect labor-hour costs are variable costs. Architect (software) support costs for each year depend on the Architect support capacity that Ashby chooses to maintain each year (that is, the number of jobs it can do each year). Architect support costs do nþt vary with the actual mumber of jobs done that year. Required: i. Is Ashby Associates' strategy for 2019 one of product differentiation or cost leadership? Explain briefly. ü. For each of the four perspectives (Financial, Customer, Internal Business Process, Learning and Growth) identify and describe two (2) key measures that you would include in Ashby's 2019 balanced scorecard and your reasons for doing so The following tabular format is recominended: | PERSPECTIVES MEASURES REASONS iii. How might a consideration of social and environmental issues present an opportunity for Ashby Associates to pursue a product differentiation strategy?

QUESTION 1 Ashby Associates is an architectural fim located in Barbados that has been in practice only a few years. The market for architectural services is very competitive. To compete successfully, Ashby must deliver quality services at a low cost. Ashby presents the following data for 2018 and 2019. 2018 40 2019 30 1. Number of jobs billed 2. Selling price per job 3. Architect labour hours Cost per architect labour hour 5. Architect/software support capacity (mumber of jobs the firm cando) 6. Total cost of software-inplementation support 7. Software-inplementation support-capacity cost per job (row 6 Tow 5) $32,000 24,000 $30,000 27,000 4. $35 $36 60 $180,000 $3,000 60 $168,000 $2,800 Architect labor-hour costs are variable costs. Architect (software) support costs for each year depend on the Architect support capacity that Ashby chooses to maintain each year (that is, the number of jobs it can do each year). Architect support costs do nþt vary with the actual mumber of jobs done that year. Required: i. Is Ashby Associates' strategy for 2019 one of product differentiation or cost leadership? Explain briefly. ü. For each of the four perspectives (Financial, Customer, Internal Business Process, Learning and Growth) identify and describe two (2) key measures that you would include in Ashby's 2019 balanced scorecard and your reasons for doing so The following tabular format is recominended: | PERSPECTIVES MEASURES REASONS iii. How might a consideration of social and environmental issues present an opportunity for Ashby Associates to pursue a product differentiation strategy?

Managerial Accounting: The Cornerstone of Business Decision-Making
Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter3: Cost Behavior And Cost Forecasting
Section: Chapter Questions
Problem 57P: Identifying Fixed, Variable, Mixed, and Step Costs Consider each of the following independent...
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QUESTION 1 Ashby Associates is an architectural fim located in Barbados that has been in practice only a few years. The market for architectural services is very competitive. To compete successfully, Ashby must deliver quality services at a low cost. Ashby presents the following data for 2018 and 2019. 2018 2019 Number of jobs billed 2. Selling price per job 3. Architect labour hours Cost per architect labour hour Architect/software support capacity (mmber of jobs the firm cando) Total cost of software-inplementation support 7. Software-inplementation support-capacity cost per job (row 6 Tow 5) 1. 40 50 $32,000 24,000 $30,000 27,000 $36 4. $35 5. 60 60 6. $168,000 $2,800 $180,000 $3,000 Architect labor-hour costs are variable costs. Architect (software) support costs for each year depend on the Architect support capacity that Ashby chooses to maintain each year (that is, the number of jobs it can do each year). Architect support costs do nþt vary with the actual mumber of jobs done that year. Required: i. Is Ashby Associates' strategy for 2019 one of product differentiation or cost leadership? Explain briefly. i. For each of the four perspectives (Financial, Customer, Internal Business Process, Learning and Growth) identify and describe two (2) key measures that you would include in Ashby's 2019 balanced scorecard and your reasons for doing so The following tabular format is recommended: | PERSPECTIVES MEASURES REASONS iii. How might a consideration of social and environmental issues present an opportunity for Ashby Associates to pursue a product differentiation strategy?
Transcribed Image Text:QUESTION 1 Ashby Associates is an architectural fim located in Barbados that has been in practice only a few years. The market for architectural services is very competitive. To compete successfully, Ashby must deliver quality services at a low cost. Ashby presents the following data for 2018 and 2019. 2018 2019 Number of jobs billed 2. Selling price per job 3. Architect labour hours Cost per architect labour hour Architect/software support capacity (mmber of jobs the firm cando) Total cost of software-inplementation support 7. Software-inplementation support-capacity cost per job (row 6 Tow 5) 1. 40 50 $32,000 24,000 $30,000 27,000 $36 4. $35 5. 60 60 6. $168,000 $2,800 $180,000 $3,000 Architect labor-hour costs are variable costs. Architect (software) support costs for each year depend on the Architect support capacity that Ashby chooses to maintain each year (that is, the number of jobs it can do each year). Architect support costs do nþt vary with the actual mumber of jobs done that year. Required: i. Is Ashby Associates' strategy for 2019 one of product differentiation or cost leadership? Explain briefly. i. For each of the four perspectives (Financial, Customer, Internal Business Process, Learning and Growth) identify and describe two (2) key measures that you would include in Ashby's 2019 balanced scorecard and your reasons for doing so The following tabular format is recommended: | PERSPECTIVES MEASURES REASONS iii. How might a consideration of social and environmental issues present an opportunity for Ashby Associates to pursue a product differentiation strategy?
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