Q2 Consumers go through a series of steps (from problem recognition to post- purchase evaluation) as they make purchases. Describe in detail what you as a consumer would do in each of these steps when deciding to purchase ONE of the following products: a. A new suit for a job interview b. A new smartphone c. A new laptop Then, make suggestions for what marketers might do to make sure that consumers like you who are going through each step in the consumer decision process move toward the purchase of their brand.

Q2 Consumers go through a series of steps (from problem recognition to post- purchase evaluation) as they make purchases. Describe in detail what you as a consumer would do in each of these steps when deciding to purchase ONE of the following products: a. A new suit for a job interview b. A new smartphone c. A new laptop Then, make suggestions for what marketers might do to make sure that consumers like you who are going through each step in the consumer decision process move toward the purchase of their brand.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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