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Q1. As a result of Covid 19, your management has decided that some key yield management analytics be manipulated in order to ensure cashflow for the hotel to survival the turbulence. As a result, you have been asked by management to look into how you can manage at least 50% occupancy for the first quarter, then an increment of 20% on the second quarter, 30% and 40% on the third and fourth quarters respectively. The total rooms available in your hotel is 920, and management expect a base revenue of GHS85,000.00. The base revenue of GHS85,000.00 is expected to increase by 20% on the second quarter, 30% and 40% on the third and fourth quarters respectively. 1. Identify the two most important yield management analytics (measures) that must be considered, offering explanations to what they are in hotel management. 2. Apply the formulas of these two measures to provide the actual figures that you expect to operate with, indicating the step-by-step stages of your calculations for clarity to management.

Q1. As a result of Covid 19, your management has decided that some key yield management analytics be manipulated in order to ensure cashflow for the hotel to survival the turbulence. As a result, you have been asked by management to look into how you can manage at least 50% occupancy for the first quarter, then an increment of 20% on the second quarter, 30% and 40% on the third and fourth quarters respectively. The total rooms available in your hotel is 920, and management expect a base revenue of GHS85,000.00. The base revenue of GHS85,000.00 is expected to increase by 20% on the second quarter, 30% and 40% on the third and fourth quarters respectively. 1. Identify the two most important yield management analytics (measures) that must be considered, offering explanations to what they are in hotel management. 2. Apply the formulas of these two measures to provide the actual figures that you expect to operate with, indicating the step-by-step stages of your calculations for clarity to management.

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Q1. As a result of Covid 19, your management has decided that some key yield management analytics be manipulated in order to ensure cashflow for the hotel to survival the turbulence. As a result, you have been asked by management to look into how you can manage at least 50% occupancy for the first quarter, then an increment of 20% on the second quarter, 30% and 40% on the third and fourth quarters respectively. The total rooms available in your hotel is 920, and management expect a base revenue of GHS85,000.00. The base revenue of GHS85,000.00 is expected to increase by 20% on the second quarter, 30% and 40% on the third and fourth quarters respectively. 1. Identify the two most important yield management analytics (measures) that must be considered, offering explanations to what they are in hotel management. 2. Apply the formulas of these two measures to provide the actual figures that you expect to operate with, indicating the step-by-step stages of your calculations for clarity to management.
Transcribed Image Text:Q1. As a result of Covid 19, your management has decided that some key yield management analytics be manipulated in order to ensure cashflow for the hotel to survival the turbulence. As a result, you have been asked by management to look into how you can manage at least 50% occupancy for the first quarter, then an increment of 20% on the second quarter, 30% and 40% on the third and fourth quarters respectively. The total rooms available in your hotel is 920, and management expect a base revenue of GHS85,000.00. The base revenue of GHS85,000.00 is expected to increase by 20% on the second quarter, 30% and 40% on the third and fourth quarters respectively. 1. Identify the two most important yield management analytics (measures) that must be considered, offering explanations to what they are in hotel management. 2. Apply the formulas of these two measures to provide the actual figures that you expect to operate with, indicating the step-by-step stages of your calculations for clarity to management.
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