Provide two recommendations that you think Estee Lauder should take to strategically advance itself. One should be short-term (6 months – 3 years), and one should be long-term (3 – 5 years). You need to thoroughly explain each recommendation, and you need to provide recommended action steps for each goal – you are the consultant, so they need your guidance on this. Explain why you are giving these recommendations and why you think they will help the organization.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section18.3: External Sources Of Technology And Innovation
Problem 2CC: Look at the Acer case at the beginning of the chapter and respond to the following items. 2. What...
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Provide two recommendations that you think Estee Lauder should take
to strategically advance itself. One should be short-term (6 months – 3 years), and one should be long-term (3 – 5
years). You need to thoroughly explain each recommendation, and you need to provide recommended action steps
for each goal – you are the consultant, so they need your guidance on this. Explain why you are giving these
recommendations and why you think they will help the organization.

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