Provide at least two (2) examples/case studies of international modes of entry utilized by multinational corporations in Germany, China and Thailand that have succeeded or failed. The name of the multinational must be clearly stated in each example. Be sure to state the mode of entry utilized in each example in each country. Why do you think they would have succeeded or failed in each example included? Provide details on this.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 10DRQ
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Provide at least two (2) examples/case studies of international modes of entry utilized by multinational corporations in Germany, China and Thailand that have succeeded or failed.

  1. The name of the multinational must be clearly stated in each example.

  2. Be sure to state the mode of entry utilized in each example in each country.

  3. Why do you think they would have succeeded or failed in each example included? Provide

    details on this.

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