Product Type: Are you planning to sell products or services? Explain the type of your product/service: is it a consumer or a business product? Also, classify your product depending on the category it belongs to (Convenience product, shopping product, materials and parts...). Why did you classify it in this category? Build your Brand: Choose the name of your product (company). Why you chose this name? Does the name fit the conditions of strong brand names? Why?
Product Type: Are you planning to sell products or services? Explain the type of your product/service: is it a consumer or a business product? Also, classify your product depending on the category it belongs to (Convenience product, shopping product, materials and parts...). Why did you classify it in this category? Build your Brand: Choose the name of your product (company). Why you chose this name? Does the name fit the conditions of strong brand names? Why?
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 1DYMP
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It's about restaurant business ( PLEASE HELP ME ANSWERING IN YOUR WORDS)
- Product Type:
Are you planning to sell products or services? Explain the type of your product/service: is it a consumer or a business product?
Also, classify your product depending on the category it belongs to (Convenience product, shopping product, materials and parts...). Why did you classify it in this category?
- Build your Brand:
Choose the name of your product (company). Why you chose this name? Does the name fit the conditions of strong brand names? Why?
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