Problem description Last year in Australia, major retailer Bunnings withdrew plastic storage bins that proclaimed: “I’m made from ocean-bound plastic.” While the product contained recycled material, the company stated that they were not satisfied with the claims made by the supplier that it was manufactured from “ocean-bound” plastics. The Australian watchdog states that businesses should take care when making claims about using ‘ocean plastic’ or ‘ocean-bound plastic’ in their products. As there is no standard definition for these terms, this may leave consumers with a false impression. In your answer Discuss the extent to which you think manufacturers and marketers might be held responsible for the effects of their products on society. In explaining the societal effects: explain your ethical approach to the problem andre how marketers can address the ethical issues you have identified (2.5 marks) [Exp
Problem description Last year in Australia, major retailer Bunnings withdrew plastic storage bins that proclaimed: “I’m made from ocean-bound plastic.” While the product contained recycled material, the company stated that they were not satisfied with the claims made by the supplier that it was manufactured from “ocean-bound” plastics. The Australian watchdog states that businesses should take care when making claims about using ‘ocean plastic’ or ‘ocean-bound plastic’ in their products. As there is no standard definition for these terms, this may leave consumers with a false impression. In your answer Discuss the extent to which you think manufacturers and marketers might be held responsible for the effects of their products on society. In explaining the societal effects: explain your ethical approach to the problem andre
how marketers can address the ethical issues you have identified (2.5 marks) [Exp
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