Prepare an outline for a presentation you have been requested to give upon the subject of the marketing implications of new product development. You have been specifically requested to concentrate your discussion on the advantages and disadvantages of: ? Innovative products ? Replacement products ? Imitative products

Prepare an outline for a presentation you have been requested to give upon the subject of the marketing implications of new product development. You have been specifically requested to concentrate your discussion on the advantages and disadvantages of: ? Innovative products ? Replacement products ? Imitative products

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter1: An Overview Of Strategic Marketing

Section: Chapter Questions

Problem 3DYMP

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Prepare an outline for a presentation you have been requested to give upon the subject of the marketing implications of new product development. You have been specifically requested to concentrate your discussion on the advantages and disadvantages of: ? Innovative products ? Replacement products ? Imitative products

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