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- There are two forms of advertising which are above-the-line and below-the-line advertising. Which of these forms do you think would be most effective for advertising a unit trust product?3. What do you understand by advertising? Describe the characteristics of advertising. Explain the criticism of advertising based on social effects.Which of the promotional elements described in Figure 14–2 were used by Taco Bell in its Doritos Locos Tacos campaign?