Outline the implementation of the marketing mix as a means to increase customer value.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter1: Marketing: The Art And Science Of Satisfying Customers
Section1.7: Analyzing Marketing Strategy
Problem 1LO
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Outline the implementation of
the marketing mix as a means
to increase customer value.

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