ou have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its competitors. Attributes Importance Proton-SAGA Honda - CITY Toyota - Yaris Comfort Value for money Styling Road-Safety Drive Engine Durability Maintenance 2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its competitors. Attributes Importance Proton-SAGA Honda - CITY Toyota - Yaris Comfort Value for money Styling Road-Safety Drive Engine Durability Maintenance Also explain how you can utilize this data to change consumers’ attitude towards the brand?

ou have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its competitors. Attributes Importance Proton-SAGA Honda - CITY Toyota - Yaris Comfort Value for money Styling Road-Safety Drive Engine Durability Maintenance 2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its competitors. Attributes Importance Proton-SAGA Honda - CITY Toyota - Yaris Comfort Value for money Styling Road-Safety Drive Engine Durability Maintenance Also explain how you can utilize this data to change consumers’ attitude towards the brand?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter11: Product Concepts, Branding, And Packaging

Section11.1: Gaga: Not Just A Lady

Problem 2VC

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Concept explainers

Forecasting

Forecasting is a methodology that uses historical data as inputs to make well-informed predictions about the course of future trends. Forecasting is the method of making forecasts based on historical and current data, most commonly by trend analysis. In the business world, forecasting is a basic statistical task. Forecasting is used by businesses to decide how to allocate their budgets or prepare for expected expenditures in the future. Forecasts help managers formulate and execute production plans by providing forecasts. The primary goal of forecasting is to make accurate predictions.

Question

2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its competitors.

Attributes

Importance

Proton-SAGA

Honda - CITY

Toyota - Yaris

Comfort

Value for money

Styling

Road-Safety

Drive

Engine

Durability

Maintenance

Attributes

Importance

Proton-SAGA

Honda - CITY

Toyota - Yaris

Comfort

Value for money

Styling

Road-Safety

Drive

Engine

Durability

Maintenance

Also explain how you can utilize this data to change consumers’ attitude towards the brand?

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