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Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter8: Business Organizations
Section: Chapter Questions
Problem 2AA
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Advertising and Integrated Marketing Communications.  Identify messages that you have seen or heard from several companies. Are the companies being consistent with their messages across the markets they are targeting? What factors are causing the media landscape to change? How can you maximize the reach of the promotional mix on a limited budget (that is, how can you get the most exposure for a minimal investment)?
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