osh Breitt, Rachel Starr, and Justin Diamond started an advertising agency to serve the needs of small businesses in their metropolitan area. Each brings different assets: Breitt is the creative genius, Starr has media contacts, and Diamond is the artist. As the agency grew, it hired several employees: a bookkeeper, graphic artist, Web designer, two salespeople, a social-media expert, and a part-time human resource manager. The growth of the firm requires more attention to management—a set of tasks that doesn’t play to the strengths of any of the founders. They hired a general manager of operations, Brad Howser, who had been an administrator for a medical office. Unfortunately, Howser’s leadership style soon began to alienate the employees. Case Study Questions: Assume that hiring a general manager of operations was a good idea. What leadership style would be most effective in this position? Why? What leader traits and behaviors did Brad Howser exhibit? How well do they fit the needs of the ad agency? Consider your own leadership style. What types of positions and situations should you seek out? What types of positions and situations should you seek to avoid? Why?
osh Breitt, Rachel Starr, and Justin Diamond started an advertising agency to serve the needs of small businesses in their metropolitan area. Each brings different assets: Breitt is the creative genius, Starr has media contacts, and Diamond is the artist. As the agency grew, it hired several employees: a bookkeeper, graphic artist, Web designer, two salespeople, a social-media expert, and a part-time human resource manager. The growth of the firm requires more attention to management—a set of tasks that doesn’t play to the strengths of any of the founders. They hired a general manager of operations, Brad Howser, who had been an administrator for a medical office. Unfortunately, Howser’s leadership style soon began to alienate the employees. Case Study Questions: Assume that hiring a general manager of operations was a good idea. What leadership style would be most effective in this position? Why? What leader traits and behaviors did Brad Howser exhibit? How well do they fit the needs of the ad agency? Consider your own leadership style. What types of positions and situations should you seek out? What types of positions and situations should you seek to avoid? Why?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Josh Breitt, Rachel Starr, and Justin Diamond started an advertising agency to serve the needs of small businesses in their metropolitan area. Each brings different assets: Breitt is the creative genius, Starr has media contacts, and Diamond is the artist. As the agency grew, it hired several employees: a bookkeeper, graphic artist, Web designer, two salespeople, a social-media expert, and a part-time human resource manager. The growth of the firm requires more attention to management—a set of tasks that doesn’t play to the strengths of any of the founders. They hired a general manager of operations, Brad Howser, who had been an administrator for a medical office. Unfortunately, Howser’s leadership style soon began to alienate the employees.
Case Study Questions:
- Assume that hiring a general manager of operations was a good idea. What leadership style would be most effective in this position? Why?
- What leader traits and behaviors did Brad Howser exhibit? How well do they fit the needs of the ad agency?
- Consider your own leadership style. What types of positions and situations should you seek out? What types of positions and situations should you seek to avoid? Why?
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