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Good content or excellent media planning - which one of them matters or is important for any success advertising? Justify answer with relevant examples?
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- How does the choice of keywords affect the effectiveness of pay-per-click (PPC) advertising campaigns?Select any advertisement from a TV ad. Did it choose an appropriate media to reach the target audiences? Identify the message strategy and appeal being used. Comment on this. What other message strategies or appeals could have been used?Describe a drug advertisement that is interesting?
- How can the selection of appropriate keywords impact the success of an online advertising campaign?Discuss, what are the best practices for creating compelling and engaging content for a marketing campaign?Find and copy or describe an ad that uses asurrogate indicator. Is it effective? Why? Why doyou think the firm uses this approach?
- What are the key considerations for selecting appropriate keywords when creating an effective pay-per-click (PPC) advertising campaign?What is an example of advertisement that clearly demonstrates that it is targeting a very specific market. Describe the target market and why you think that consumer behavior knowledge was used in developing the ad. Determine whether any internal or external influences are used in the ad. Also, discuss what phase of the decision-making process the ad is addressing.Observation can help marketers: A) see how customers actually use a product B) understand what a particular product is successful C) connect the numbers to customer experience D) see the value of certain types of advertising
- How do display ads differ from search ads?What role does content marketing play in supporting publicity efforts?In your own understanding, kindly use your own words please expound briefly the potential Advantages and Limitations in detail on How Sales Promotion and Advertising may influence Product Awareness/Sales in the market?