One of the key concept in CRM is the Life Time Value (LTV) of a customer. Let's assume that we are a company that sells coffee and snack and Tom is our customer. Calculate Lifetime Value (LTV) of Tom with the Custom LTV Equation way ( https://blog.kissmetrics.com/how-to-calculate-lifetime-value/ ) . Tom 's average expenditure per visit is $10 and Tom visited us 10 times per week on average. A customer usually remains as a customer for 3 years (i.e., the average customer lifespan is 156 weeks (3 years *52 weeks per year) and profit margin per customer is 10% on average.

One of the key concept in CRM is the Life Time Value (LTV) of a customer. Let's assume that we are a company that sells coffee and snack and Tom is our customer. Calculate Lifetime Value (LTV) of Tom with the Custom LTV Equation way ( https://blog.kissmetrics.com/how-to-calculate-lifetime-value/ ) . Tom 's average expenditure per visit is $10 and Tom visited us 10 times per week on average. A customer usually remains as a customer for 3 years (i.e., the average customer lifespan is 156 weeks (3 years *52 weeks per year) and profit margin per customer is 10% on average.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

Problem 2C

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