Oil companies have built pipelines to transport oil from the Dakotas to refineries in Louisiana because pipelines transport oil more cheaply than by train or truck. However, oil that leaks from the pipelines has polluted drinking water on Native American reservations, leading to massive protests to block the building of more pipelines. Analyze this from a business point of view.

Oil companies have built pipelines to transport oil from the Dakotas to refineries in Louisiana because pipelines transport oil more cheaply than by train or truck. However, oil that leaks from the pipelines has polluted drinking water on Native American reservations, leading to massive protests to block the building of more pipelines. Analyze this from a business point of view.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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