Of the segmentation categories (i.e., segmentation bases), compare their relative value for marketing organizations. Which do you believe to be most valuable for marketers now and in the future? Explain
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Of the segmentation categories (i.e., segmentation bases), compare their relative value for marketing organizations. Which do you believe to be most valuable for marketers now and in the future? Explain.
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- Market segmentation is a crucial component of any marketing strategy, as it allows businesses to divide aheterogeneous market into smaller, more manageable segments. Discuss the FIVE (5) broad types of market segmentation strategies and explain how each type can be applied to identify and target potentialcustomers effectively. Provide real-world examples to illustrate your points.Identifying and explain three (3) benefits of market segmentation.