nole Foods competes successfully with giant chains such as Wal-Mart and Kroger hot on price but by emphasizing superior customer service, higher- quality products, a more extensive inventory of local and organic products, and a commitment to fair-trade suppliers. Its stores are well prganized, attractive and entertaining. The keys to success such as superior customer service, higher- quality products, etc. that Whole Foods has built the company's strategy on are known as
nole Foods competes successfully with giant chains such as Wal-Mart and Kroger hot on price but by emphasizing superior customer service, higher- quality products, a more extensive inventory of local and organic products, and a commitment to fair-trade suppliers. Its stores are well prganized, attractive and entertaining. The keys to success such as superior customer service, higher- quality products, etc. that Whole Foods has built the company's strategy on are known as
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 1SC
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