Most of the jewellers sell and market their own brand of jewellery and/or watches. It is usually a vertical-market operation, does not utilise local suppliers, and does not distribute to third-party stockists on a large scale. (Source: Jewellermagazine.com) If a jeweller decided to change their channel system, discuss the channel management decisions on the individual intermediaries.
Most of the jewellers sell and market their own brand of jewellery and/or watches. It is usually a vertical-market operation, does not utilise local suppliers, and does not distribute to third-party stockists on a large scale. (Source: Jewellermagazine.com) If a jeweller decided to change their channel system, discuss the channel management decisions on the individual intermediaries.
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 1DYMP
Related questions
Question
Most of the jewellers sell and market their own brand of jewellery and/or watches. It is usually a vertical-market operation, does not utilise local suppliers, and does not distribute to third-party stockists on a large scale. (Source: Jewellermagazine.com)
-
If a jeweller decided to change their channel system, discuss the channel management decisions on the individual intermediaries.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 3 steps