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Most Apple software and hardware pröducts support incidents within the first 90 days of product ownership, or longer if required by applicable law. At what level of the product is the above service provided? *

Most Apple software and hardware pröducts support incidents within the first 90 days of product ownership, or longer if required by applicable law. At what level of the product is the above service provided? *

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Most Apple software and hardware products include unlimited complimentary support incidents within the first 90 days of product ownership, or longer if required by applicable law. At what level of the product is the above service provided? * Could be offered at any level Core customer value level Actual level Augmented level
Transcribed Image Text:Most Apple software and hardware products include unlimited complimentary support incidents within the first 90 days of product ownership, or longer if required by applicable law. At what level of the product is the above service provided? * Could be offered at any level Core customer value level Actual level Augmented level
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