McDonald’s menu should be the same no matter where the location: everyone loves a Big Mac! Is that a reasonable approach in a global market place? Why or why not?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 10DRQ
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McDonald’s menu should be the same no matter where the location: everyone loves a Big Mac! Is that a reasonable approach in a global market place? Why or why not?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing