16/ as part of its of restructuring and cultural change, Lampett plc is considering adopting a corporate code of ethics for use by all its staff, but it is unsure of the principal objectives of such a code Identify the three key objectives of a corporate code ethics for internal use a/ communication of the standard of behaviour expected of all employees b/ risk reduction c/ compliance with the legal requirements that all companies should have a code d/ consistency of conduct in relation to all aspects of the supply chain e/ risk transfer 17/ Klipto plc has produced the market-leading Gramble for many years, and has never previously had any problems with quality. Klipto plc’s Marketing Director has now complained to the Production Director that many Grambles produced in the last month have been returned as faulty by customers. The production Director is reviewing the last month’s performance measures for the Gramble in prepation for a meeting with the Marketing Director. It would be most useful for the Production Director to compare these performance measures for the Gramble with a/ measures relating to competing products b/ budgets for the Gramble c/ the results of other parts of Klipto plc d/ measures for the Gramble in previous months

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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16/ as part of its of restructuring and cultural change, Lampett plc is considering adopting a

corporate code of ethics for use by all its staff, but it is unsure of the principal objectives of such a code Identify the three key objectives of a corporate code ethics for internal use

a/ communication of the standard of behaviour expected of all employees

b/ risk reduction

c/ compliance with the legal requirements that all companies should have a code

d/ consistency of conduct in relation to all aspects of the supply chain

e/ risk transfer

17/ Klipto plc has produced the

market-leading Gramble for many years, and has never previously had any

problems with quality. Klipto plc’s Marketing Director has now complained to

the Production Director that many Grambles produced in the last month have been

returned as faulty by customers. The production Director is reviewing the last

month’s performance measures for the Gramble in prepation for a meeting with the Marketing Director. It would be most useful for the Production Director to compare these performance measures for the Gramble with

a/ measures relating to competing

products

b/ budgets for the Gramble

c/ the results of other parts of

Klipto plc

d/ measures for the Gramble in

previous months

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