Marketing in a small firm is clearly different, as we have described in our lesson and in the text. If you were a small business owner and you had the financial ability to hire a marketing director, would you pick someone from a large firm to run your marketing? Why, or why not?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
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Marketing in a small firm is clearly different, as we have described in our lesson and in the text. If you were a small business owner and you had the financial ability to hire a marketing director, would you pick someone from a large firm to run your marketing? Why, or why not?

 

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9780357033791
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