Please provide a solution to the below hypothetical challenge as Head of Instagram. Post Covid, it is noticed that users are not only sharing videos and pictures but also monetizing through their content. As Head of product, you need to deviise a plan to launch a market place (browse, shop and sell) feature for these small businesses on Instagram. You need to come up with the detail plan covering: features and wire frames ,market sizing, go to market strategy, success metrics, monetization strategy, user persona.
Please provide a solution to the below hypothetical challenge as Head of Instagram. Post Covid, it is noticed that users are not only sharing videos and pictures but also monetizing through their content. As Head of product, you need to deviise a plan to launch a market place (browse, shop and sell) feature for these small businesses on Instagram. You need to come up with the detail plan covering: features and wire frames ,market sizing, go to market strategy, success metrics, monetization strategy, user persona.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Please provide a solution to the below hypothetical challenge as Head of Instagram.
Post Covid, it is noticed that users are not only sharing videos and pictures but also monetizing through their content. As Head of product, you need to deviise a plan to launch a market place (browse, shop and sell) feature for these small businesses on Instagram. You need to come up with the detail plan covering:
features and wire frames ,market sizing, go to market strategy, success metrics, monetization strategy, user persona.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning