“Marketing perspective lie at the heart of strategic decision making, whether at the corporate, business unit, or product market levels.’ Reflect on the statement giving suitable examples.
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“Marketing perspective lie at the heart of strategic decision making, whether at the corporate, business unit, or product market levels.’ Reflect on the statement giving suitable examples.
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- Discuss, How can organizations effectively manage conflicting objectives and interests during the strategic planning process?What is the implementation phase of the strategic marketing process?How does the process of strategic planning help organizations set goals and objectives that align with their mission and vision?
- comment on essential nature of marketing planning and strategy formulation. illustrate your answer with appropriate industry product or service analogiesAnalyze the marketing activities of Amazon.com inc. This analysis should cover the major topics as discussed in the course. The paper should focus on the strategic marketing decisions of a particular product or service (Amazon web service). Take the position of the marketing manager for the company’s product or service (Amazon web service). Should be at least three pages in length. Written analysis of product/service should include the following as appropriate (or as needed). Market Environment Competition Industry trends Environmental threats and opportunities S.W.O.T (political, demographic, technological, cultural, legal, etc.) The Market Segments served Target customer group Demand factors Behavior aspects of buying process