Management are very interest in selling direct to customers and aim to make their product available online. You have been asked to advise on a suitable e- business model and to specify a suitable online portal (website) design features/functions. You are asked to pay particular attention to business operations, for example analysing the impact of e-business over traditional processes of the organisation.
Management are very interest in selling direct to customers and aim to make their product available online. You have been asked to advise on a suitable e- business model and to specify a suitable online portal (website) design features/functions. You are asked to pay particular attention to business operations, for example analysing the impact of e-business over traditional processes of the organisation.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.2: E·business In The B2b Market
Problem 1LO
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Management are very interest in selling direct to customers and aim to make
their product available online. You have been asked to advise on a suitable e-
business model and to specify a suitable online portal (website) design
features/functions. You are asked to pay particular attention to business
operations, for example analysing the impact of
processes of the organisation.
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