Lunar Co.Ltd's estimated demand for the next 6 months in 2021 is as follows: Month Demand July 1500 August 1700 September 2000 October 1800 November 2200 December 1500 Management considers 2 aggregate plans as follows: a. Perform variations in the number of workers according to the level of demand. The current average production is 1500 units/month. Labor procurement costs $500,000 per 100 units, while the cost of reducing labor is $750,000 per 100 units. b. Keeping production levels constant at an average of 1500 units/month (to meet minimum demand) and to meet demand shortages through subcontracting at a marginal cost of $5,000 per unit. Subcontracting can only be done in a number of 500 units. Demand that cannot be met by production and subcontracting is a loss of sales and calculated at $5,000 per unit.

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ISBN:9780357033791
Author:Pride, William M
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Chapter19: Pricing Concepts
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Lunar Co.Ltd's estimated demand for the next 6 months in 2021 is as follows:

Month Demand
July 1500
August 1700
September 2000
October 1800
November 2200
December 1500

Management considers 2 aggregate plans as follows:
a. Perform variations in the number of workers according to the level of demand. The current average production is 1500 units/month. Labor procurement costs $500,000 per 100 units,
while the cost of reducing labor is $750,000 per 100 units.


b. Keeping production levels constant at an average of 1500 units/month (to meet minimum demand) and to meet demand shortages through subcontracting at a marginal cost of $5,000 per unit. Subcontracting can only be done in a number of 500 units. Demand that cannot be met by production and subcontracting is a loss of sales and calculated at $5,000 per unit.

In your opinion, as the company's operational manager, which plan should the company take (from points a & b above) so that the company can achieve production efficiency? Explain, why?

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