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- 6. What is meant by attention? What determines which stimuli an individual will attend to? How do marketers utilize this?Explain the term Occasion segmentation?H 0w macr0-envir0nment can effect marketing campaigns of any 0rganizati0n and please also given example for good understanding in eazy language
- What is a contextual cue? Why is it of interest tomarketers?2. What is meant by exposure? What determines which stimuli an individual will be exposed to? How do marketers utilize this knowledge?Are 1. selective attention and 2. selective distortion controllable by a marketer? Explain your answer for each one separately?
- Discuss the types of products that resolve specificproblems that occur for most consumers atdifferent stages of their household life cycle.What factors contribute to the size of theawareness set, evoked set, inert set, and inept set?How does generic problem recognition differfrom selective problem recognition? Under whatconditions would a firm attempt to influencegeneric problem recognition? Why?