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- what are some of the challenges marketers face when they work to develop ethical marketing strategieswhat is ethical marketing?Modern marketers consider ethical practices highly in their business operations. As a Risk Manager for a listed corporation, warn your marketing team on issues relating to inappropriate behaviour
- Have you ever encountered a marketing campaign that you considered unethical? What must marketers do to be sure their actions and deliverables are ethical? What are the consequences of unethical behavior?What are current examples of unethical marketing? Can you think of any?Can businesses still use "relationship marketing" despite this pandemic situation? Explain
- What is Not-for-profit marketing ?Why have we seen more evidence of widespread ethical marketing dilemmas within firms today? What is an ethical marketing dilemma that you see a firm having to face?How has your perspective or understanding of marketing and consumer behavior been changed, challenged, reinforced, or deepened? Explain.