List What are some ethical considerations that businesses should take into account when using guerilla marketing tactics?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter3: The Marketing Environment, Ethics, And Social Responsibility
Section3.8: Ethical Issues In Marketing
Problem 1LO
icon
Related questions
Question
List What are some ethical considerations that businesses should take into account when using guerilla marketing tactics?
Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Marketing plan
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning