list Under Armour’s internal Strengths and Weaknesses in the TOWS matrix below. Add the Industry Opportunities and Threats you identified in the industry analysis. Complete the center boxes in the TOWS matrix by generating STRATEGIC ACTIONS the company might take to use its strengths to take advantage of industry opportunities (the S-O box), etc. Note: please refer to the Dell example (in the images attatched) as a reference.

TOWS Matrix

Strengths

Weaknesses

·

·

Opportunities

S-O Strategies

W-O Strategies

·

·

·

Threats

S-T Strategies

W-T Strategies

·

·

·

Transcribed Image Text:TOWS Matrix Opportunities • Growth in sales of wireless products, smartphones • Customers increasingly shopping via internet • Households with broadband access will continue to increase Growing market in developing nations - China, S. America • Growing server / data storage market Increased use by non- traditional users (very old/ very young) Threats . Global economic recession Duino bogad compotition mor Strengths • Large market share • Direct sales leader • Build to Order approach • Low Costs • Long term partnerships with reputable suppliers of name- brand parts and components • Reputation/image • JIT, know-how and capabilities • Contracts with local service providers for repairs . Good customer service S-O Strategies S-T Strategies Weaknesses • Lacks the product line and service breadth of Hewlett Packard and IBM Roduno workforoo to out conta Limited retail presence • Reliance on direct sales limits prospects in some countries or with first time buyers • No in-house repair service capabilities • Rising LT debt • Inventory increasing • Erratic sales growth • Conduct aggressive domestic advertising campaign to retain/grow market share. Produce low price standardized PC to meet needs of emerging market customers Advertise Dell name in nations. where growth is strong and competitors are weak . Continue to make online shopping experience easy • Joint venture or acquisition to offer storage services. W-O Strategies • Open Dell retail stores in Europe/China where direct sales is not preferred • Increase breadth of product line, especially for new, price sensitive internet users Establish retail kiosks in emerging markets where 1st time buyers can buy without having internet access • Contract with or acquire strong name in smartphones W-T Strategies • Conduct aggressive European od compaion to promoto Doll ZOOM +
Transcribed Image Text:Opportunities • Growth in sales of wireless products, smartphones • Customers increasingly shopping via internet • Households with broadband access will continue to increase Growing market in developing nations - China, S. America Growing server / data storage market Increased use by non- traditional users (very old/ very young) Threats . Global economic recession Price-based competition may lower margins • Changing consumer prefs to substitute products • Recent rise of Apple in PCs • Rapid technological advancement • A long-term slow down in global sales of PC's, esp. in developed markets • Corporate customers relying more heavily on the system- wide service providers • Low cost competition Industry consolidation . Good customer service S-O Strategies • Conduct aggressive domestic advertising campaign to retain/grow market share. • Produce low price standardized PC to meet needs of emerging market customers • Advertise Dell name in nations. where growth is strong and competitors are weak . Continue to make online shopping experience easy • Joint venture or acquisition to offer storage services. S-T Strategies • Reduce workforce to cut costs if needed W-O Strategies • Open Dell retail stores in Europe/China where direct sales is not preferred • Invest in R&D to keep up with changes in customer preferences Continue focus on low cost processes to remain cost leader should price competition heat up • Increase breadth of product line, especially for new, price sensitive internet users Establish retail kiosks in emerging markets where 1st time buyers can buy without having internet access • Contract with or acquire strong name in smartphones W-T Strategies • Conduct aggressive European ad campaign to promote Dell Direct Selling • Design and market lower priced PC to increase product breadth • Invest in developing corporate IT services division to compete with IBM and HP Bring inventory numbers back where they were several years ago to better compete on price ZOOM +

Question

list Under Armour’s internal Strengths and Weaknesses in the TOWS matrix below. Add the Industry Opportunities and Threats you identified in the industry analysis. Complete the center boxes in the TOWS matrix by generating STRATEGIC ACTIONS the company might take to use its strengths to take advantage of industry opportunities (the S-O box), etc. Note: please refer to the Dell example (in the images attatched) as a reference.

TOWS Matrix

	Strengths	Weaknesses
	·	·
Opportunities	S-O Strategies	W-O Strategies
·	·	·
Threats	S-T Strategies	W-T Strategies
·	·	·

Transcribed Image Text:TOWS Matrix Opportunities • Growth in sales of wireless products, smartphones • Customers increasingly shopping via internet • Households with broadband access will continue to increase Growing market in developing nations - China, S. America • Growing server / data storage market Increased use by non- traditional users (very old/ very young) Threats . Global economic recession Duino bogad compotition mor Strengths • Large market share • Direct sales leader • Build to Order approach • Low Costs • Long term partnerships with reputable suppliers of name- brand parts and components • Reputation/image • JIT, know-how and capabilities • Contracts with local service providers for repairs . Good customer service S-O Strategies S-T Strategies Weaknesses • Lacks the product line and service breadth of Hewlett Packard and IBM Roduno workforoo to out conta Limited retail presence • Reliance on direct sales limits prospects in some countries or with first time buyers • No in-house repair service capabilities • Rising LT debt • Inventory increasing • Erratic sales growth • Conduct aggressive domestic advertising campaign to retain/grow market share. Produce low price standardized PC to meet needs of emerging market customers Advertise Dell name in nations. where growth is strong and competitors are weak . Continue to make online shopping experience easy • Joint venture or acquisition to offer storage services. W-O Strategies • Open Dell retail stores in Europe/China where direct sales is not preferred • Increase breadth of product line, especially for new, price sensitive internet users Establish retail kiosks in emerging markets where 1st time buyers can buy without having internet access • Contract with or acquire strong name in smartphones W-T Strategies • Conduct aggressive European od compaion to promoto Doll ZOOM +

Opportunities
• Growth in sales of wireless
products, smartphones
• Customers increasingly
shopping via internet
• Households with broadband
access will continue to
increase
Growing market in
developing nations - China, S.
America
Growing server / data storage
market
Increased use by non-
traditional users (very old/
very young)
Threats
. Global economic recession
Price-based competition may
lower margins
•
Changing consumer prefs to
substitute products
• Recent rise of Apple in PCs
• Rapid technological
advancement
• A long-term slow down in
global sales of PC's, esp. in
developed markets
• Corporate customers relying
more heavily on the system-
wide service providers
• Low cost competition
Industry consolidation
. Good customer service
S-O Strategies
• Conduct aggressive domestic
advertising campaign to
retain/grow market share.
• Produce low price
standardized PC to meet needs
of emerging market customers
• Advertise Dell name in nations.
where growth is strong and
competitors are weak
. Continue to make online
shopping experience easy
• Joint venture or acquisition to
offer storage services.
S-T Strategies
• Reduce workforce to cut costs
if needed
W-O Strategies
• Open Dell retail stores in
Europe/China where direct
sales is not preferred
• Invest in R&D to keep up
with changes in customer
preferences
Continue focus on low cost
processes to remain cost
leader should price
competition heat up
• Increase breadth of product
line, especially for new, price
sensitive internet users
Establish retail kiosks in
emerging markets where 1st
time buyers can buy without
having internet access
• Contract with or acquire
strong name in smartphones
W-T Strategies
• Conduct aggressive European
ad campaign to promote Dell
Direct Selling
• Design and market lower
priced PC to increase product
breadth
• Invest in developing corporate
IT services division to
compete with IBM and HP
Bring inventory numbers back
where they were several years
ago to better compete on price
ZOOM
+

Accepted Answer

INTRODUCTION - 
The TOWS matrix is a strategic planning tool that helps companies identify internal…