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- Consider the Scenario below: A national property/casualty insurer distributes its personal and small commercial productsthrough independent agents. A study was conducted as a part of reevaluation of its strategies,designed to determine:• Whether its market share might be increased by direct marketing to some households.• Whether doing so would conflict with agent activities.• Marketing themes and product features that could be used to differentiate it indifferent market segments.• The potential profitability of different segments.Attitudinal, behavioral, and demographic data were gathered using a mail panel survey of2000 U.S. households that own auto insurance. Geodemographic and credit informationsupplemented the survey responses.Segments Identified: The study identified five segments, each making up 17% to 22% of themarket.• "Non-Traditionals" were most interested in using the Internet and/or buying insuranceat work.• Direct Buyers were more interested than others were in buying via…What is apples revenues, profitability, and market value?List three current events about Tripadvisor. Briefly discuss how it affects or could affect the company or stock value.
- Assess how Aldi company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers?In relation to the increase in the demand of face masks due to COVID-19, create a brief company history (hypothetical) that includes the following: - Reason why your company was established - Founders brief profile - Company's major turning points - Notable events that happened along the journey of the businessDiscuss ways that Oracle could provide clients with the ability to form better relationships with customers.
- how do you Participate in a WBL experience, when appropriate in real life.How is GE changing its business strategy and busines model? What is the role of information technology in GE’s businessYou will submit your business plan. Discuss the points below to make the business plan. Negotiating and Structuring the Business Venture of PepsiCo Marketing Plan Development of PepsiCo Financial Management of PepsiCo