Answered: List clear sales and marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. List clear sales and marketing objectives with outcome targets to identify how success will be measured. 2. Describe the relevant organizational strengths and weaknesses, and external opportunities and threats, as these relate to the sales and marketing objectives and selected country or region for market entry. Information- The target market is the USA The company is Daiya Foods The product is Gluten-free pizza **NB: please add the reference at the end **

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