LESSON 4: INTRODUCTION OF AN ENTERPRISE BUSINESS PLANLet us recall what you have learned from the previous module. Using a Venn Diagram, compare andcontrast the primary sources and secondary sources which we use in generating data for our business. You canuse examples for each as well.Primary Data SourceSecondary Data Source

Data illustrates a set of variables that are required to build outcomes. Data can be in the form of…

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Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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You are requested to select a sales organization which needs an Online Shopping app for Ecommerce Store to improve the business operations and promote sales. You need to conduct a research through the Internet and the available online resources for an Online Shopping you have selected. Plan your Research in such a way to examine the issues faced by organization in currently available information system and explore the other types of information systems which can be incorporated to enhance the existing system. After conducting the research prepare the following: 1. а. Write a short description of the chosen online Shopping/department and the information system currently used. b. List the business drivers of the information system based on the current system.
1) Define CRM and SCM systems by describing their characteristics and components, explain each of the two main types of data analytics that exist – descriptive and predictive – including how each works. Critically evaluate how, and for which purposes, data analytics can be applied in conjunction with CRM and SCM systems. Refer to concepts learned in class and use examples to illustrate your arguments.
What is the purpose of Business Model Canvas?How do I use it?
competencies that we have What I Can learned by identifying the data sources for our own Do business idea. Analyzing your Business Idea Identify and list down at least five (5) of ways of generating primary and secondary data for your business venture. This will help you make sound business strategies and tactics for your business plan. Primary Data Source: Secondary Data Source:
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Explain the concept of predictive analytics in CRM. How can predictive models help businesses anticipate customer needs and behaviors, and what data and tools are typically used for this purpose?
MIS provides a variety of information products to managers. Discuss the major reporting alternatives provided by MIS to assist managers in better decision making. Illustrate your answer with examples
1. What is the difference between the Sales and Marketing Process and the Sales and Marketing Modules in Enterprise Resource Planning Systems and what is management Control Process? 2. How does ENTERPRISE RESOURCE PLANNING help in the Customer Relationship and How would sales and distribution ben integrated with other modules?
A Marketing Information System consists of at least four (4) elements: internal data/records, marketing intelligence, decision tools/models and marketing research. They are extremely useful because they help managers to make better decisions that satisfy clients, reduce risk, save money or enhance profits. 1. Design a Marketing Information System for an organisation of your choice. Select the components of the System that in your opinion are the most desirable for the organisation you have selected. 2. Explain why you have selected these components and how you expect them to assist marketing managers with their decision making.
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Let us recall what you have learned from the previous module. Using a Venn Diagram, compare and contrast the primary sources and secondary sources which we use in generating data for our business. You can use examples for each as well. Primary Data Source Secondary Data Source