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- Create digital customer journey map, based on proDUCT (N95 MASK) STAGE AWARENESS CONSIDERATION DECISION DELIVER Y & USE LOYALTY & ADVOCACY Customer Activities Customer Goals Touchpoints Business Goals / KPITo start an e- business market analysis is very important. The given diagram illustrates each factor that could have impact in your business plan. Being an analyst discuss each of the factor that how it will affect your e-busine. Also elaborate the actions that could be initiated to control the situation and make the situation favorable to your e-business. E-business strategy To inform online E-business Demand Opportunities + threats revenue objectives analysis contribution Competitor analysis E-marketing plan SLEPT factors (Ch 4) Constraints Differential advantage E-marketing budget, staf channel partners Channel Intermediary analysis Resource analysis restructuring E-marketing plan comprises Situation analysis • E-marketing objectives Strategies for target markets • Tactics for marketing mix: • Product • Price • Place • Promotion (communications mix) • Actions, control and monitoringAccording to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.
- I want to create a survey on Online Shopping for my project. So, kindly frame 3 questions each for -- 1) Primary Question 2) Discovery Question 3) Cause Question 4) Effect Question41.42.43 A) Many brands decide to reposition themselves on the market. 1. Explain what is meant by repositioning; 2. Why a brand would choose to do it; 3. Give at least one example. Input space # 1 Input space # 2 Input space # 3 B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why. C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions? 1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process. 2. Give an example. Input space # 1 Input space # 2I came up with a different answer. I cannot see where we have differences except I don't understand why you have T1's which are different.
- Initiatives buisnesses can take to address issues that arise due to HIV AIDS and Covid-19Which choice below best describes diffusion model forecasting? Uses analogous situations to predict adoption rate Examines underlying causes to predict future conditions Leverages known sales history to extrapolate future sales Uses market surveys of initial trials to predict future salesNonna's Homestyle Foods collects detailed information about the consumers who visit its sites and purchase its products online. It knows, for instance, the average age and geographic location of consumers who purchase family meal kits six or more times a year. This customer information is part of its Question 19 options: Evergreen content Digital assets Promotional content. Digital Reputation
- An online marketing company's marketing team launched a paid media advertising campaign to increase its customer base. Now the marketing team is looking to measure the KPIS to see if the advertising is driving more people to the company's services. Which types of metrics should the team be measuring? O cost per click, impressions, profits per customer, customer acquisition cost O likes, shares, comments, retweets/reposts, positive/negative sentiment advertising value equivalency, brand mentions, article countingJane employs ambush marketing to help her determine which individuals or organizations are most likely to use the products of her electronic company. Select one: True False1a.If someone is looking in their own mind to think about their past experiences and what they already know about products, which part of the consumer buying process are they in? Group of answer choices Need recognition Internal search External search Purchase decision 1b. What did the Disney Institute advise for brand building? Group of answer choices Keep your brand narrowly focused. Use stories to help build your brand positioning. Keep the brand's meaning hidden. Add mouse ears to all of your brands.