Just Indicate if the sentence is True or False.
1. Price as part of the marketing mix does not require advertising.
2. Direct marketing forms part of the B2C approach where the product is promoted to consumers.
3. Advertisements are paid.
4. Brand is the result of the customers' total experience with the product or service.
5. Advertising is part of the product because it is the product that is promoted.
6. Sales is synonymous to marketing.
7. We don't use advertising in the Place component of the Marketing Mix.
8. A TV commercial promoting a company's advocacy is not advertising because it does not push any of the company's products.
9. Established brands command relatively higher price.
10. The Promotional Mix is comprised of touchpoints through which a brand communicates to its target market.
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