Jeffrey Pfeffer and Robert Sutton (2006) advise change managers to focus on four issues (create dissatisfaction, give direction, have faith, and embrace the mess) to ensure that, once the decision to go ahead has been taken, change happens fast and is effective. QUESTION Elaborate the four issues stated by Jeffrey Pfeffer and Robert Sutton (2006). Examine any FIVE (5) reasons why transformation efforts fail and the remedy to overcome it.

Jeffrey Pfeffer and Robert Sutton (2006) advise change managers to focus on four issues (create dissatisfaction, give direction, have faith, and embrace the mess) to ensure that, once the decision to go ahead has been taken, change happens fast and is effective. QUESTION Elaborate the four issues stated by Jeffrey Pfeffer and Robert Sutton (2006). Examine any FIVE (5) reasons why transformation efforts fail and the remedy to overcome it.

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter11: Managing Change And Innovation

Section: Chapter Questions

Problem 1SGB

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