J 2 When discussing the measurement process, I introduced three terms: theoretical construct, conceptual definition, and operational definition. In class, we discussed the example of the healthiness of foods. For example, I have theory that if people had a greater understanding of what healthy foods are, they would be more likely to have a healthy diet. Suppose I wanted to conduct market research to test this theory. “Healthy Food’ is therefore the Theoretical Construct. Please explain to me how the terms conceptual definition and operational definition would apply to healthy food. Include specific examples relevant to this situation. Q1 Conceptual definition as it applies to healthy food would include things like: Q2 Operational definition as it applies to healthy food would include things like:
J 2 When discussing the measurement process, I introduced three terms: theoretical construct, conceptual definition, and operational definition. In class, we discussed the example of the healthiness of foods. For example, I have theory that if people had a greater understanding of what healthy foods are, they would be more likely to have a healthy diet. Suppose I wanted to conduct market research to test this theory. “Healthy Food’ is therefore the Theoretical Construct. Please explain to me how the terms conceptual definition and operational definition would apply to healthy food. Include specific examples relevant to this situation. Q1 Conceptual definition as it applies to healthy food would include things like: Q2 Operational definition as it applies to healthy food would include things like:
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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J 2
When discussing the measurement process, I introduced three terms: theoretical construct, conceptual definition, and operational definition. In class, we discussed the example of the healthiness of foods. For example, I have theory that if people had a greater understanding of what healthy foods are, they would be more likely to have a healthy diet. Suppose I wanted to conduct market research to test this theory. “Healthy Food’ is therefore the Theoretical Construct. Please explain to me how the terms conceptual definition and operational definition would apply to healthy food. Include specific examples relevant to this situation.
Q1 Conceptual definition as it applies to healthy food would include things like:
Q2 Operational definition as it applies to healthy food would include things like:
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