Information literacy is the set of skills needed to find, retrieve, analyze, and use information Select one: True False
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- A large brand on Twitter such as XYZ Airlines is in the process of building relationships with followers. At the same time have the opportunity to build relationships with and listen to and engage the customers having conversation about . Which type of CRM will suit in this scenario?Please assist with the following question:You have been hired by a local department store that intends to increase its presence on socialmedia to increase sales through advertising. Your team has been asked to collect data on socialmedia patterns that can be used to predict the outcomes for the company.Your group is expected to interview at least 30 random persons about their purchasing habits inorder to determine if social media influences their buying behavior. Record the following foreach respondent:1. Gender2. Income3. The number of social media platforms they use on a daily basis a. Discuss what measure of central tendency is the most appropriate for each variable.b. State why the use of a histogram is an appropriate or an inappropriate way to describe thevariable incomeDoes buying anything on Facebook, which has so much personal data, create privacy concerns?
- Sending Minions to Madison but Jedis to Berkeley: How Google’s Search Insights ToolBenefits Retailers1. What are the advantages of following and applying the advanced online research techniques? Cite one situation and explain. 2. What are the similarities and differences of Media Literacy, Information Literacy, and Technology Literacy? 3. Based on the image given, how media literacy, information literacy, and technoloy literacy differ in terms of use? Are they similar in ise? Elaborate41.42.43 A) Many brands decide to reposition themselves on the market. 1. Explain what is meant by repositioning; 2. Why a brand would choose to do it; 3. Give at least one example. Input space # 1 Input space # 2 Input space # 3 B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why. C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions? 1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process. 2. Give an example. Input space # 1 Input space # 2
- Write a summary about the internet topic. Words: 150 wordsMarketers historically have tended to rely too much on click- through rates as a metric for success of web advertising. Click- through rate means the proportion of visitors who initiated action with respect to an advertisement that redirected them to another page where they might purchase an item or learn more about a product or service. Technically, click-through rate is the number of times a click is made on the advertise- ment divided by the total impressions (the times an advertise- ment was served up to the consumer during the visit to the website). Thus, Number of click-throughs Click-through rate (%) : Number of impressionsWhat type of reading technique is beneficial in yours point of view? Develop an argument and support with evidence.?
- Q4aThere is a growing debate that the internal environment is more important thanthe external environment, present your explanations to provide clarity to this issueusing simple examples touching on the environmental factors for bothenvironments.As a marketing manager for a new brand of diet hot chocolate, you want to use an opinionleader to stimulate sales of the brand. How might you identify an opinion leader, and whatstrategies do you have for using an opinion leader in your marketing communicationsprogram?An online marketing company's marketing team launched a paid media advertising campaign to increase its customer base. Now the marketing team is looking to measure the KPIS to see if the advertising is driving more people to the company's services. Which types of metrics should the team be measuring? O cost per click, impressions, profits per customer, customer acquisition cost O likes, shares, comments, retweets/reposts, positive/negative sentiment advertising value equivalency, brand mentions, article counting