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- What are the long- and short-term effects and consequences of being a consumer of "fake news"?If marketers are advised against blatantly promoting theirproducts in social media, why should they bother using these media at all?Please conduct a search on the terms primary audience and secondary audience. List two sources you found and how they defined these two terms.
- Upload a picture of an ad or a clip that intends to change an attitude. How is the ad persuasive? Using the Fishbein multiattribute model, in which way does the marketer attempt to change the attitude (e.g., relative advantage, new attribute, valence of existing attitude, product/attribute linkage, etc.)?What are some of the ethical issues of the interaction of marketing, ads, and journalism?Why do we believe that media consumers have more choices or fewer choices?
- Find and copy or describe an ad or othermarketing message that you think makesunethical use of the perceptual process.Justify your selectionChoose one of followings Decepting advertising is an ethical concern related to : a) Comliance and governance issues b) None of the given options c) Employee Behavior d) Trust and HonestyArgue why you consider it is important for the marketing communicator to have a broad, holistic perspective and understanding of the concept of "message" rather than the often parochial conceptualization of message as advertising
- In what ways might the viral nature of a given topicbe important to marketers in assessing the importance of a given problem?Social Marketers (ethical marketers who care about the society’s well-being and who provide messages to encourage or discourage a specific social behaviour) insert signs and symbols in their advertising to better position their ideas and indicate meanings for their consumers. Select a social ad of your choice (TV commercial or print ad) and use the rich ad to include the following: a- Complete description, and interpretation in relation to the signs and symbols to conduct your semiotics analysis . b- The type of consumer’s motives and personality in the ad according to Freud, neo-Freud and trait theories .An opinion leader is a special source of social influence and is defined as an individual who acts as an information broker between the mass media and the opinions and behaviours of an individual or group.Are there any circumstances in which information from advertisements is likely to be more influential than word-of-mouth?